Marketing and Communication Manager

Organisation: Brighton Fringe
Deadline: 07/12/23
Apply Online

This is to deliver the effective marketing and communications strategy for Brighton Fringe 2024. Working closely with the Brighton Fringe team, partners, sponsors, and stakeholders the Marketing & Communications manager is responsible for elevating the brand and reputation of Brighton Fringe, increasing awareness of the festival and improving ticket sales. The post holder will have a proven record of developing effective, target-driven marketing plans, ideally within the arts sector.

Fixed term contract – Jan-Jun ’24 (up to 104 days)
Fee: £15,000
Benefits: Platinum Friends of Fringe membership, free event registration or staff bursary each year.

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Key Duties & Responsibilities
General Duties
·       Delivery of an integrated marketing strategy for Brighton Fringe 2024 and managing the marketing budget to ensure all activities are delivered within budget, reducing costs wherever possible.
·       Ensure all marketing and communications are on brand and all brand guidelines are followed across the organisation’s activities.
·       Plan, develop and manage the festival’s print production, including design, content, print and distribution, in liaison with the Artist Services Manager.
·       Maintain and develop partnerships that support the delivery of marketing activities, both via the delivery of sponsorship packages and in-kind partnerships.
·       Ability to work up to six days a week, including some evenings and weekends during the live festival.
·       Implement all the organisation’s policies and procedures such as the equalities policy and ensure this underpins all other practices, policies and procedures.
Communications & Press
·       Develop and manage, in liaison with other staff as required, year-round PR initiatives and events to further raise the profile of Brighton Fringe locally, nationally and internationally.
·       Write and distribute regular press releases for the press and manage press recommendations and press packs.
·       Develop and maintain relationships with journalists and members of the press to encourage coverage of Brighton Fringe and its events in local, national and international media.
·       Represent Brighton Fringe during press events or on television and radio.
·       Work with the wider Brighton Fringe team to develop and execute events including launches, press launches, awards and any other relevant events.
·       Ensure marketing plans for such events are effectively executed and well attended.
Digital Marketing & Web
·       Develop and execute an effective social media strategy including coverage across Facebook, Instagram, X (Twitter), Tik Tok and Linked In.
·       Develop and execute and effective email campaign strategy using Octopus Email alongside campaigns to increase our database size.
·       Work with our partner Trapeze Media to deliver a successful Google Ads strategy.
·       Improve and maintain the Brighton Fringe website, including developing and effective SEO strategy.
·       Ensure timely and accurate reporting to the Board as required.
·       Manage marketing budgets to ensure best value is achieved at all times.
·       Manage the evaluation process for audiences and marketing partnerships.
Person Specification
·       Excellent communication skills alongside strong copywriting skills.
·       Demonstrable skills in social media content creation.
·       Excellent organisational and administration skills, including ICT skills, especially Adobe Creative Suite.
·       Experience in planning and delivering email marketing strategies.
·       Ability to network and develop relationships with members of the press and media.
·       Ability to work accurately under pressure and to meet deadlines and the availability to travel and to work flexible hours when required.
·       Ability to work independently or as part of a team when required.
·       Experience of managing and working within very small teams or organisations.
·       Experience of planning and executing events.
·       Experience of WordPress websites.
·       Knowledge of, or interest in, the festival/arts sector, within Brighton & Hove area.
·       Knowledge of SEO strategy and Google Ads/Analytics.
·       Experience in print design and distribution.
Your application:
Please email your completed application form by 12pm on Thursday, 7 December 2023 to: [email protected]
Application is by application form only. Please note that we will not accept CVs as an application for this position.
Interviews: Week commencing 13th December 2023
Start Date: 8 January 2024
Brighton Fringe is a company limited by guarantee and registered with the charity commission. We are an equal opportunities employer.
Organisation: Brighton Fringe
Deadline: 07/12/23
Apply Online